SEO is the most important digital marketing strategy because its results last a long time. So, in order to use it effectively, you need to know about the SEO tools that make SEO work easy.

Moreover, even if you are using digital marketing service and professional SEO services, having knowledge of its main tools and tactics is still necessary.

Here is a list of the top 10 SEO marketing tools that you need. As, we know digital marketing service is crucial for businesses.

Free SEO Tools

These types of SEO tools help in saving marketing costs, and although they are free, they are useful in many ways.

Google Keyword Planner

Keywords are the key to a successful SEO campaign. The Google Keyword Planner lets you do that for free. Some main features of this tool include keyword research for a product or service; research volume of a keyword with a time period; ad cost planner; keyword organizer; keyword forecast, which tells you how many clicks or impressions you can get if you use the keyword; and many more.

Apart from this, Google Keyword Planner also allows you to compare keyword search volume in different time periods and tells you where the search was initiated, including device type, region, etc.

Bing Webmaster SEO Tools

According to some reports, as of July 2022, Microsoft’s Bing search engine holds a 9% share of searches globally, and it is a big percentage to consider for marketing. So, if you are planning to rank your website in the search results of the Bing platform, then this tool is ideal for you.

Although Bing Webmaster Tools has many digital marketing tools that are a must for any marketer, such as a dashboard, diagnostic tools, communication tools, and reporting tools, its SEO tools are definitely something to look forward to.

Bing Webmaster’s SEO tools offer many features, such as the backlink profile of a website that lets you analyse the linking of all the domains, anchor texts, and referring pages; keyword research; technical SEO issue scanner; SEO report tools, etc.

Google Data Studio

This tool is useful in keeping the reports and other SEO analysis summaries in one place and using them as the final insightful reports. Moreover, Google Data Studio eases the process of keeping and tracing a website’s data and sharing it with other team members.

You can connect Google Analytics, Google Search Console, Google Ads, YouTube Analytics, BigQuery, PostgreSQL, Display & Video 360, and Search Ads 360 with Google Data Studio and find deeper insights on your business’s performance.

Mobile-Friendly Test

It is a simple yet powerful tool for your SEO strategy. If you know the importance of having a mobile-friendly website to have a strong presence among mobile users, this tool is perfect for you.

Knowing how your website works on a mobile device is crucial because more than 50% of online searches happen on mobile devices.

With the Mobile-Friendly Test, you can find out how your website is behaving on small devices. It shows two main things about your website: whether it is usable on mobile or not, and whether it has been crawled successfully or not. Moreover, the tool also directs you to Google Search Console, where you can view site errors and other aspects of your website.

To use this tool, go to this website, paste your site’s URL, and click Continue.

Link Redirect Trace

It is a free-to-use Chrome extension that helps you analyse all the redirecting links on your website. For example, if some other website has linked to your website in their content, this tool will give you details on it.

This is an amazing tool that saves you from any malicious sites that can link to your website and lower its credibility.

This tool shows standard redirects; Rel-Canonical redirects; analyses robots.txt; highlights NoFollow links on browsing pages; finds errors in your website’s on-page, off-page, and technical SEO; and many more.

To use this Chrome extension, you can download Link Redirect Trace from the Chrome web store.

Paid SEO Tools

Paid SEO tools are often used by skilled marketing professionals. They provide more features compared to free SEO tools. So let’s have a look at the top five paid SEO tools. So, digital marketing service is so crucial for any business.

Semrush

Semrush Company’s SEO tool provides more than 55 SEO services, including keyword research; website analysis; daily SERP rankings; link building tool; on-page SEO checker; PPC campaign keyword management; local SEO analysis; and more. In addition, you can track another website’s backlink profile with Semrush’s backlink checker tool.

Plans and Pricing

The company offers a free trial for 7 days. After that, you’ll be charged as per the plan you choose. It is better to check what type of business you have and its size and then buy a plan that is suited to your business needs.

You can choose its Pro, Guru, and Business plans for $119.95, $229.95, and $449.95, respectively.

SpyFu

SpyFu is an excellent tool for competitive analysis and keyword research. This tool has about 13 years of Google search data, which helps you with easy planning of keyword and website ranking.

Moreover, as the name suggests, SpyFu is a professional at spying on your competitor’s website, and it is considered one of the best tools for this purpose. However, its keyword research tool provides basic information.

Other features of SpyFu include backlink analysis, PPC research and management, keyword rank tracking, etc.

Plans and Pricing

SpyFu provides three plans for you to choose from, including Basic at $39/month ($16/month, if paid annually); Professional at $79/month ($36/month, if paid annually); and Team at $299/month ($149/month, if paid annually).

MOZPro

MOZPro SEO software is at the top of the list of professional marketers because it provides all-in-one features such as SEO audit and monitoring, keyword research, link building, competitor analysis, custom reports, SERP tracking, and more.

Moreover, this software provides automatic weekly website checks that offer full website analysis related to technical or other issues on the web pages.

Plans and Pricing

MOZPro offers a 30-day free trial for its SEO software. After that, you can choose from the list of various plans, including Standard, Medium, Large, and Premium plans at the cost of $99, $179, $299, and $599/month, respectively.

Majestic SEO Tools

This tool is one of its kind and different from the rest of the SEO tools. The company Majestic has developed a 3D visualization method to track and analyze millions of web pages in a single click.

The tool has features such as backlink profile analysis, site crawling, a dashboard to easily access various website reports, a site comparison tool, and more. While every business need digital marketing service.

Plans and Pricing

The website has three plans: LITE, PRO, and API, at the cost of $49.99/month, $99.99/month, and $399.99/month, respectively. You can choose plans according to the size of your business.

Ahrefs

Ahrefs is considered a powerful tool that provides in-depth insights into data. For example, this tool can do keyword research for different search engine platforms, including Google, Bing, YouTube, Amazon (if you have an e-commerce business), Yandex, Daum & Naver, Seznam, Baidu, and Yahoo.

Moreover, this tool gives a detailed insight about a keyword, like how many clicks it got in a specific time period or what the keyword’s potential is for future reference.

Apart from this, it offers various features such as backlink analysis, backlink growth; competitive region; SERP history of a keyword; content gap between you and the competitors, which helps in generating new content that no one has ever used or using a keyword on that basis.

Plans and Pricing

Ahrefs offers four plans for all types of businesses. These plans include Lite at $99, Standard at $199, Advanced at $399, and Enterprise at $999/month.

Summary

There are many SEO tools that are available on the market. However, knowing which one is the best is crucial for your online marketing strategy. We included the top 10 tools that are free and paid that offer digital marketing service and professional seo services.

Whether you plan to take professionals’ help for SEO or decide to do it on your own, these tools are by no means going to disappoint you.