10 Super Effective SMS Marketing Tips and Best Practices
Consumers in the digital age are continuously bombarded with alerts from their favourite companies, as well as from friends, family, the workplace, and other organisations.
For a person, being in contact with the outside world is a positive thing. However, if the notifications are pointless and time-wasting, it can occasionally become irritating. This frequently results in turning off the alerts. Although this may benefit customers, it presents a challenge for firms looking to sell their goods and services.
However, there is still one ideal technique to contact your consumer without upsetting him, and he will undoubtedly warn others about your company! We call it “SMS marketing.”
The good old text messages, indeed!
The majority of individuals believe that text messages are no longer effective for marketing campaigns and have become extinct. However, a successful SMS marketing campaign may draw customers’ attention and entice them to your website or physical locations.
Below are such tips:
Clearly State Your Point in 160 Characters
No, you don’t have many characters to squander or use to drag out a boring text to your reader.
You just only 160 characters to persuade or annoy your buyer, whatever you like. Your decision is yours. You cannot send lengthy communications to your customers in order to convince them, unlike emails and social media postings.
Use full names instead of abbreviations
On social media and in messaging, Generation Z has a distinct vocabulary. That is not to say that a corporation should begin utilising that as well.
All age groups should be able to understand your SMS messages or bulk SMS and they should appear professional. Designing your communications just for children who are accustomed with short acronyms like “gr8,” “ASAP,” “TY,” etc. might confuse other audience members.
Hey, don’t become depressed. At least you can create your messages without an internet connection or a graphic designer. SMS marketing merely requires a mobile phone, a message, and of course the customer’s contact information.
Encourage SMS opt-ins
Text communications are private. No, you are not allowed to send your SMS marketing campaign to any number you find. There could be dire repercussions from this.
Make sure your clients voluntarily provide their phone numbers to you and like receiving messages from you in order to ensure the success of your marketing campaign and prevent being punished for delivering uninvited communications to the audience.
Give something in exchange
Why would your client give you his phone number? He must be provided with a compelling cause to do so, correct?
Offer them something that will persuade them to reveal their phone numbers before you ask them for them. For instance, if you own a salon, you may offer a complimentary application of nail colour in exchange for the customer’s consent to receive your communications.
The situation becomes legitimate when the clients knowingly provide their cellphone numbers. If you use a customer’s phone number without their permission, you risk being sued. Avoid doing that.
Boost Value
Nobody enjoys receiving unexpected messages from companies that make their phones vibrate all day. Keep in mind that your clients are not your buddies. They won’t be anticipating hearing from you at opportune times of the day.
Customers should value the SMS gateway you send them. Get ready to lose a subscriber if you send the mails only to remind your customers about you and have nothing else to offer.
Put them into practise
Customers are given a clear call-to-action button, much like in email marketing, to maximise the campaign. Don’t forget to use SMS marketing efforts in the same way.
Give your clients a clear call to action to engage them in your business. Along with informing your clients about sales or new items, urge them to text you back if they win a reward or want to enter a drawing for a chance to win anything.
Include Your Personality
To make your SMS marketing campaigns more efficient, add a personal touch. SMS is a direct way to communicate with clients.
Personalize your communications by adjusting them for the age, gender, interests, and location of your target audience. You may get the outcomes you want by creating tailored messaging for each group in your audience.
Avoid boring your subscribers
Once your clients have signed up to receive your communications, take advantage of this chance to keep them entertained.
Try to ask them to interact with you on social media rather than giving them endless messages about your new collection or sales. Invite others to enter prizes or contests by adding a link to your pages.
You might also ask them to give you some feedback. You may modify your procedures and enhance the user experience by using client feedback.
Boost Visitor Volume to Your Website
A large online audience leads to higher conversion rates, which in turn lead to higher profits. Why not include a text message with a link to your website?
Your consumer may access your online store and see all the incredible things you have for them by just tapping on the link. However, only include the link if it makes sense in the context of your letter as a whole. A happy birthday letter that also includes a link to your website may appear awkward and lack personalization.
Observe the passing of time
Don’t bother your customers by sending SMS at inconvenient hours or when they won’t even read them. How many individuals do you think will see the message, for instance, if it is sent at 4 AM? Not to mention how amateurish it would appear.
Send text messages to your clients when they’re available or likely to be using their phones to confirm receiving one from you.
Conclusion
When it comes to marketing methods, text messages are surprisingly underappreciated. Even if someone has trouble using the internet, they still work. Make sure you understand how to utilise SMS marketing and bulk SMS effectively in order to maximise its benefits for your company.