Nail Salon business plan

BUSINESS PLAN “Opening a nail salon room”

The goal of the project is to open a nail salon room for the implementation of a range of nail salon and pedicure services in the city USA. A room is rented in a city’s residential area to implement the project. Room area 23m. This nail salon room is designed for one nail salon place. The price segment is medium. The target audience is the female and male population using nail services from 1 to 2 times a month, depending on preferences and income level.

The main advantages of a nail salon cabinet:

• business relevance;
• lack of seasonality, constant demand;
• does not require large investments.

The nail salon business plan has two main criteria for success: the location of the office and the professionalism of the master. The volume of initial investments is 250,000.00 USD. Investment costs are directed to the purchase equipment and furniture, the initial purchase of consumables and advertising. Funds raised under the social contract and my funds will be used to implement the project.

The net profit of a nail salon parlor upon reaching the planned sales volume is about 750,000 USD per year. According to the calculations, the initial investment will pay off in the eleventh month of operation. Return on sales in the first year of operation will be 27.8%.

Nail salon and pedicure services remain relevant, regardless of the season. A nail salon parlor is the type of business that is in demand and finds its customers. Estimates by independent experts show that a small nail salon parlor is a successful and profitable investment, especially in remote areas and settlements of Russia.

Let’s consider the opening of an expensive salon or studio for the provision of nail services. It is currently unprofitable since the master has developed clients with high demands and service requirements for years. But if you offer services at reasonable prices, then they will certainly be in demand since clients are constantly migrating from one master to another. Therefore, opening a network of small salons with more comprehensive services is possible.

The business plan I developed for a nail salon parlor is optimal in terms of initial investment for starting my business.

DESCRIPTION OF THE INDUSTRY

Currently, the USA market of the beauty industry is experiencing an active development of nail salon services. In the structure of demand for services of beauty salons, nail salon services occupy almost 40%. In recent years, the beauty industry has seen the emergence of many highly specialized salons focusing on providing nail salon services. The capacity of the USA nail salon services market over the past 5 years has grown by 111% and in 2015 amounted to 232 billion USD. In tandem with the yearly growth of the market’s quantitative size, the price of nail salon services also rises. Only after 2015 did prices for this service type increase by 40%.

Experts anticipate that the market for nail salon services in the United States will continue to expand rapidly. This will be facilitated by rising population incomes, weak local market saturation, fashion trends, and the expansion of the global beauty industry.

To date, the demand for the services of nail salons is quite high. According to statistics, in 2022, the share of USA women who regularly use the services of nail salons was 55%. A survey among 10,000 respondents indicates that 42% of nail salon masters serve 11 to 30 clients per week, and 23% of nail salon masters serve more than 30 clients. A high level of competition characterizes the nail salon service market. Nail salons are presented in different formats and territories: in every shopping center, in the city center, in residential areas, and even at private masters at home.

Despite the high level of competition that is observed in the market, the niche of specialized nail salon rooms is not filled. Based on this, we can conclude that there are great opportunities to develop the USA nail salon services market. Stable demand for nail salon services remains even during the economic crisis.

Advantages of a business in the field of nail service:

• Business relevance. The culture of doing nail salons in specialized salons came to Russia relatively recently, and the fashion for professional nail salons is becoming more and more firmly established among the female population of the country;
• lack of business seasonality, year-round demand;
• Does not require large investments. There are several formats of nail salons (from economic nail bars to large-scale salons) designed for any budget;
• does not require serious knowledge in the field of business and finance. Therefore, it is a suitable startup option for aspiring entrepreneurs;
• the possibility of expanding the range of services;
• The base level of profitability is 20-25%.

The main disadvantages of the nail salon parlor business:

• A strong degree of competition. Despite the potentially high capacity, market competition is quite intense. To attract customers, you must continually introduce new technologies in the nail service industry, employ marketing tools, and establish a customer base.
• The need for constant monitoring of the level of service. To keep a customer, you must constantly maintain a high level of service. For nail salon business plan, it is not so much a one-time visit of an important client but a long-term relationship with him;
• High requirements for professionalism. Every year these requirements for a manicurist become tougher: professional standards change, new technologies are introduced, and new trends appear. Frequently, the professionalism of the master determines the client’s loyalty.
• Difficulties associated with consumables. With the popularity of nail salons, the market for nail supplies is developing. There are many obscure and not always high-quality suppliers in this industry. Therefore, it is necessary to navigate the brands of professional products to acquire consumables of the highest quality.

DESCRIPTION OF NAIL SALON OFFICE SERVICES

The business of beauty salons includes the provision of a highly specialized list of nail services. In addition, the nail salon parlor provides hand and foot nail care services. Today, the market offers a huge number of procedures for the processing, restoration and extension of nails.

A standard set of nail salon services:

• nail and hand skin care services: various types of nail salons, scrubs and hand masks, paraffin therapy, wrapping, moisturizing, massage, etc.;
• modeling and strengthening of nails with gel, acrylic, etc.;
• nail design: varnishing, gel polish using various techniques;

SPA care, aroma peeling, aroma massage, therapeutic coating and other services can act as additional services of a nail salon parlor. But at the initial stage, it will be necessary to focus on the main and most demanded services. This will save on the purchase of consumables. According to statistics, the most popular type of service is nail salon – its share in the total structure of services provided in the salon is 30%. Nail extension also takes 30%. In third place is pedicure – 15%, eyelash extension, often offered to clients as an additional service, occupies 13%. The remaining 12% share hand services, nail correction, foot services, hand massage, bio epilation and solarium.

The list of nail salon parlor services in the initial period:

• Nail salon without coating – 400 USD.
• Hardware nail salon – 700 USD.
• Varnishing – 100 USD.
• Gel polish coating – 500 USD.
• Removal of gel polish – 200 USD.
• Design (USA, pattern, sequins, rhinestones) — 150 USD.
• Gel nail extension – 1300 USD.
• Nail correction – 650 USD.
• paraffin hand therapy – 250 USD.
• Hand massage – 200 USD.

Competitors will be analyzed to determine the exact cost of each type of service. But at the first stage, prices will be set slightly lower than those of competitors.

SALES AND MARKETING OF THE NAIL SALON ROOM

The target audience of a nail salon parlor is 95% of women’s clients and 5% of men’s. These are working people who take care of their appearance and use the salon’s services 1 to 2 times a month, depending on their preferences and income level. A separate group of potential clients is the city’s non-working population, including young girls, mothers on maternity leave, and housewives.

Creating a more detailed portrait of the client will allow real data to be collected over 6-8 months of constant work in the office. Ideas about my customers will allow me to determine the possibility of introducing a particular service, forming a marketing policy, etc. Keeping statistics and analyzing the client base, you can identify groups of regular, one-time and “lost” clients, as well as evaluate the effectiveness of each master.

To effectively influence the target audience, it is necessary to develop a name, office logo and corporate identity. The formation of a single concept significantly accelerates the promotion of my services on the market.

Nail salon promotion channels include:

• placement of business cards in crowded places of the target audience;
• holding various promotions and developing loyalty programs;
• participation in various professional competitions and competitions;
• use of client-oriented techniques: congratulations on holidays, providing bonuses to regular customers.

The most effective advertising of nail salon rooms on Internet resources. When choosing a master’s, potential clients prefer to go to social networks to read reviews, see examples of work and the cost of services, and ask questions. In the social network profile, you can post examples of work, useful information, descriptions of new services, current promotions, etc.

To advertise a nail salon parlor, it is planned:

• Distribution of business cards among the target audience (for example, you can offer a hairdressing salon mutual advertising with the placement of business cards);
• Creation and active promotion of nail salon parlor accounts in social networks;
• Production and installation of an attractive signboard.
• I can serve an average of 4-5 clients during work. The average check per customer is 1000 USD. Daily income will be approximately 5,000 USD.

PROFESSIONAL TRAINING

An important step in the success of my business is my professional training. Now it is very difficult to find good teachers, on whom the quality of my education and its results will ultimately depend. Most of the training centers are taught by the same students who previously studied in them, and it is very difficult to assess their professional level since they often do not post their work on social networks. An important point is the training center’s cost of training and transport accessibility.

1. The training center has a license for educational activities, an official website and curricula published on it, as well as other documents of the organization, which indicates that the site complies with the requirements of the Law on Education in the USA Federation;
2. The curriculum of my training is extended and complies with GOST R 58091-2018 “Household services. Nail salon. Terminology, classification and general requirements”, including those areas of knowledge, skills and abilities that I did not find in other training centers, namely:

FUNDAMENTALS OF FINANCIAL LITERACY AND ENTREPRENEURSHIP;

• ANATOMY, PHYSIOLOGY OF HANDS AND NAILS;
• DISEASES OF HAND AND NAILS;
• SANITATION AND HYGIENE;
• ETHICS AND CULTURE OF BEHAVIOR;
• PSYCHOLOGICAL ASPECTS OF THE PROFESSION;
• HEALTH AND SAFETY;
• BASICS OF NAIL DESIGN;
• BASICS OF PHOTOGRAPHY AND ITS PROCESSING;
• EQUIPMENT, TOOLS, MATERIALS;
• PRACTICAL PART:

• • Classic nail salon
  • Combined nail salon with cuticle coating
  • Hardware nail salon
  • classic almond
  • Building under varnish – salon square
  • Acryl correction + jelly gel
  • hand drawn USA

There is a lot of positive feedback from students about training, and everyone is happy.

1. Training will be held in absentia using distance learning technologies with subsequent support from a mentor for one year.
2. Based on the results of the training, I will be assigned the profession of “Manicurist Specialist,” which gives me the right, following applicable law, to provide services to the public. Many companies offer equipment it differs significantly in price and quality. Therefore, I will choose the most acceptable option. Therefore, the costs, in this case, may differ significantly. Equipment includes tables, chairs, lamps, tools, tool tables, etc.

PRODUCTION PLAN

1. Registration of activities in the tax office;
2. Passing vocational training;
3. Conclusion of a lease agreement for premises;
4. Development of a pricing policy (calculation of the cost of services, search for suppliers of equipment, consumables);
5. Search and purchase the necessary equipment, tools and materials;
6. Room equipment.

Thus, the nail salon business will not only help girls in our village receive high-quality nail services but will also bring the planned income since every client satisfied with nail salon services will come to me regularly.

For more information visit https://www.mbplans.com/

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