7 Holiday Promos To Offer In Your Furniture Business

The holidays are when retail businesses are the busiest. Since it’s the season of giving, even shops that don’t make regular profits are popular, like furniture. Because of the holiday bonuses and year-end commissions, people can freely splurge and buy home furniture for gifts or personal use.

It’s no secret that running a furniture business is not a walk in the park. Today, there are many home furniture shops online that offer affordable and stylish pieces. Since aesthetics and home design have become popular on social media, many have started renovating and redesigning their homes.

One of the things furniture businesses can do to attract more clients this season is to offer holiday promos and discounts. Since it’s the time when people have the reason and means to purchase a furniture piece, it would be wise to provide promos to your advantage. If you own or work for a furniture business, here are seven-holiday promos that you can offer.

 

1 – Last-piece sale

One of the techniques businesses use to sell an item faster is to advertise it as their last piece. Of course, in many cases, the furniture they’re offering is the last one already, especially if it’s from last year’s collection. But some businesses also mark their other items as “last-piece” when they only have two stocks or need to sell them immediately.

I recommend following the latter and segregating your items with only two pieces left instead. For example, if you’re selling the popular wishbone chair, and you only have two stocks left, and you know that it takes a while before new supplies come in, you can list them as “last-piece” items. 

If you operate a physical store, it would be better to segregate your “last-piece” items so people can scout them immediately.

 

2 – Bundle or pair pieces

One of the things people love when buying anything is bundle pair discounts. Isn’t it exciting and alluring to purchase an item that comes with another product at a reasonable price? It will even be alluring if the one in pairs is furniture pieces.

You don’t have to offer the same piece or another product that costs the same. You can offer promo pairs for a sofa set with a side table–or a chair piece with a mini stool chair. It’s up to you what furniture you’d like to offer as bundles for this promo. 

Just ensure that combining two furniture pieces won’t cost you a loss in sales. That’s why you must choose the items for this promo wisely.

 

3 – Reach a minimum spend for a 30% or 20% discount 

Today, you’ll find this third promo in many online and physical stores. Businesses usually use this tactic to attract people to buy an item to get another at a cheaper deal. But of course, the minimum spend amount would vary based on your preference and target sale.

It is a great promo if you must reach a quota and sell specific items before the year ends. It will be easier to sell other pieces people don’t usually buy. If a customer were to buy a bed frame that reaches the minimum spend of 30% off, they could buy a bedside table to take advantage of the discount. 

 

4 – Buy-one-get-one discount

This fourth promo is one of the discount strategies that we often see and encounter in stores. The thing is, using this discount strategy is tricky, especially for a furniture business. Since furniture production is not easy and cheap, you can’t offer them to be a freebie. So, how do you use this promo for your furniture business?

You can apply the buy-one-get-one promo on your usable items like stool chairs, coffee tables, side tables, and mini drawers. Since those items are usually more affordable than other furniture pieces, people are more likely to buy those. Using the buy-one-get-one tactic on those items would be more effective than on other pieces like a sofa set or bed frame.

 

5 – Free shipping for all items with no minimum spend

The first question people ask when they’re looking into buying furniture is, “how do I bring this home?” Usually, furniture businesses include a shipping fee for their deliveries since gas and distance vary depending on the customer’s location.

If you own or work for a furniture business, you also likely have a delivery fee for your items. But since it’s the holidays, you can offer this promo to attract more people to buy from you. Free shipping discounts appeal to many, especially those shopping online.

Whether you run an online or physical furniture store, consider using this promotion this holiday season. You can set a period when the free shipping discount is applicable.

 

6 – Earn double points to your discount or membership card this holiday

Today, many businesses provide value and membership cards to their clients. Those cards are helpful because they include perks you can use in future purchases. If you don’t offer a membership card for your furniture business, you can start one this holiday.

You can provide a double-points reward to your membership or discount card for every £2.00 spent. It is a marketing strategy usually offered by the famous coffee brand Starbucks. You can use and provide the same promotion this holiday since earning points that you can convert to discounts is an appealing tactic that many will surely enjoy.

 

7 – Get 10% “cash backs” on specific items

The seventh promotion is “cash backs.” The cashback strategy has become popular ever since online shopping became accessible. Realistically, it is a wise promotion strategy that drives people to purchase again from you. Whether you’re running your furniture business online or physically, you can still use this strategy.

I suggest offering this promotion on items that are likely to sell and are in demand today. It can be an aesthetic piece like accent chairs, bed frames, cabinets, and other products people are likely to buy because of its design. You can offer the cashback through coupons or gift certificates if you like instead of giving it back in cash. Doing so will ensure that they’ll purchase from you again soon. 

 

Offer promotion strategies that aren’t only appealing to the clients; but also beneficial to your sales.

The holidays are the busiest season for furniture owners and professionals like you. But even though it’s hectic and demanding, you can still make the most out of it through promotions. You can offer various discounts, but it’s better to provide those that will also benefit your sales. Be wise and careful as you choose your promotion offerings this holiday. 

 

About the author:

Bianca Banda is a writer for Where Saints Go U.K., an eclectic online furniture company that provides unique, beautiful, and quality furniture pieces at affordable prices.