Boost The Performance Of Your Website In 2022!

The Google Search Console is a veritable mine of information on the performance of your website. Digital Marketing Agency Mohali find out how to boost the efficiency of your website with this tool!

Add your site to Google Search Console

The Search Console is a free Google tool accessible to anyone with a Google account. To add a site to the Google Search Console you must be able to attest to its ownership.

Several validation methods exist, you can:

Import an HTML file to your site
Embed an HTML tag in your site’s code
Add a DNS record with your domain name provider
Use the Google Analytics tracking code
Use the Google Tag Manager container snippet

Once your property is validate you can access the tool and start collecting key data on the performance of your site. The Google Search Console allows you to act on several technical aspects relate to the referencing of your website.

Promote the indexing of your pages by Google

For a page to appear in Google’s results, it must appear in its index . Google bots, Digital Marketing Agency Mohali Google’s crawlers crawl sites and index the new pages they discover in order to bring them up in response to a query.

The Google Search Console allows you to submit your sitemap directly to Google. The sitemap contains all URLsyour site, Digital Marketing Agency Mohali which allows Google robots to crawl your pages more intelligently and index URLs more easily.

Check the indexing of a URL: necessary to appear in search results

The Google Search Console allows you to check the indexing status of a URL. This feature is very interesting because if your URL has not been index it has no chance of appearing in Google results.

Google tells you the indexing status, Digital Marketing Agency Mohali you have access to the date of the last exploration as well as information concerning mobile ergonomics.

If your URL has not been index, Google tells you why and you have the option of “requesting indexing” of your page directly from Google. Your URL is then queue for crawlers for future indexing.

Quickly fix your site’s performance issues

Google Search Console regularly sends you notifications to let you know about performance issues with your site. Google tells you when URLs have errors so you can react quickly so these issues don’t affect your SEO.

When a site has many errors, Google lowers its ranking . Using Google Search Console allows you to fix these issues before they negatively impact your SEO.

The Google Search Console also tells you about mobile usability problems, Digital Marketing Agency Mohali a report tells you what needs to be improve on the pages concern. This data is very important because the responsiveness of a website is part of the SEO criteria taken into account by Google.

Visualize your external links: backlinks

The Google Search Console gives you information about your external links, Digital Marketing Agency Mohali so you can view all the sites that have a link to your website. The tool also gives you insight into the anchor texts use to link to your site.

These data are very interesting from the point of view of your referencing . You can thus identify and count the number of external links that point to your site and analyze the anchors.

This information is valuable because the quality and number of backlinks are very important in the referencing of your site.

Know the queries and identify new keywords

One of the most important features of Search Console relates to performance on the search networks . It allows you to view the queries for which your site appear in Google results.

This data is very important because it allows you to see on which keywords your site stands out the most. They also allow you to have a better view of the expectations of your targets base on their requests. Thanks to them, Digital Marketing Agency Mohali you can identify new keywords to work on for more effective SEO.

As you will have understood, the Google Search Console is an incredible tool to increase the performance of your site on the Google search networks.

To go further, discover our article