Application Of QR Code Marketing Campaign In Direct Mail
Do you recall the last two QR codes you scanned? So, if you’re nodding your head no, don’t worry- you’re not alone! For a while, it seemed as if QR codes were just another one of the countless computer fads. While marketers initially favored QR code marketing and the digital universe of possibilities it provided, they have now changed their minds.
Their enthusiasm for QR codes, on the other hand, diminished over time. Simply bring up this unique topic and have a discussion with your team about it. There’s a good chance you’ll hear them ask, “What is QR code advertising?”
Are they still in use?
This altered the game in some way. Technology has progressed in an unforeseen way. As a result, QR’s applications have grown significantly.
That is correct! QR codes on promotional products are back in use for anything from payments to customer support and contactless admission. As a result, more people are using these scan codes. QR codes bridge the gap between the physical and digital worlds by allowing fast access to internet platforms.
In this post, we’ll go over everything you need to know about QR codes and how you can utilize them to improve your direct mail marketing. Here’s everything you need to know about it:
Advertising Using QR Codes in Combination With Technology
So, to begin, let us refresh our recollections by asking you a simple question: What happened in September 2017?
Going back a few pages, in September 2017, Apple released iOS 11, which included the ability to scan QR codes using the iPhone camera.
Google eventually followed suit, releasing the same capability for Android 9 and 10 smartphones. This has now removed a stumbling block for anyone looking for such built-in features. When it came to QR code marketing, this tiny tweak made a significant difference.
When it came to these 2D codes, this minor tweak made a significant difference. It was the first time that scanning QR codes necessitated the usage of an additional application. As a result, all users have to do now is turn their phones over and scan the code.
According to study, these advances were responsible for roughly 28% and 26% of the increase in reach and engagements, respectively. For the years 2018 and 2019, all of this was reported. QR codes are rapidly becoming a typical expectation for your clients, with many adults in the United States owning smartphones and having access to high-speed internet.
Especially when it comes to those who want instant and on-demand access to nearly anything.
The question now is: how can QR codes help you improve your Direct Mail Campaigns?
We’re sure that’s what you’re all thinking…
With this in mind, we at PostGrid ran a short poll of our marketing professionals and came to the following conclusions:
According to our direct mail experts, directing customers to certain promotions or offers on the website is simple. Customers only need to point their smartphones, and the mobile device will take care of the rest. QR codes are ideal for businesses to target traffic through direct mail marketing due to their ease of use.
Businesses that use Postrgid’s print & mail API incorporate a QR code in their files as a Call to Action. With a few simple clicks, your consumer will be on your platform, increasing traffic to your website.
QR Code marketing and direct mail work together to enhance your reach by utilizing existing technology. The code itself is pretty similar to traditional barcodes, so there isn’t much of a learning curve to speak of. With the direct mail pieces in hand and everything in place, your customers appreciate using cellphones (just as they want).
Personalized URLs can be added by businesses to receive personalised responses. It allows them to more effectively measure, report, and monitor their direct mail campaign.
Let’s talk about QR codes on promotional things a little more now.
Direct Mailing Campaigns with QR Code Advertising
Let’s start with a generic direct mail marketing campaign to see why you should move to a QR code marketing campaign.
You worked hard to build a mailing list and then produced a direct mail piece. Unfortunately, it takes up a significant amount of your time and money. Regardless, you send your email with the expectation of a favorable response rate.
The truth is that your clients despise manually inputting your URL and/or wasting time cutting coupons.
Isn’t that going to cost you a lot of money?
So, what’s the solution to this issue?
So, by automating your direct mail marketing, you can take advantage of new advances and make it even more interactive. Add QR codes to your customised postcards or mail pieces. You may also utilize PostGrid to create more successful and cost-effective direct mailing solutions without having to worry about anything else.
QR Codes Have a Lot of Advantages
It’s no secret that entrepreneurs and marketers are constantly eager to jump into the tidal wave of QR code advertising.
We appreciate utilizing technologies for businesses through direct mail marketing at PostGrid. So, if you’re still unsure what QR codes are or how they might help you improve your ROI or direct mailing efforts, keep reading. Take a look at these one-of-a-kind advantages:
1. It Improves the Outcomes of Your Digital Marketing Efforts:
Digital and physical marketing mediums are processed differently by our brain. According to a USPS investigation, the following facts were discovered:
Internal thought is elicited via direct mail.
By harmonizing with your consumers’ feelings, emotions, and memories, it also helps them feel connected.
It’s difficult to concentrate on online reading material.
Filtering through online platforms necessitates a high level of sophistication. However, it’s possible that your audience will receive irrelevant information in order to perform a task.
Direct mail can also help you make an emotional connection with your customers. Your consumer spends an hour and a half sifting through their mail. As a result, you have plenty of time to offer pertinent information and establish a connection with your readers. In this scenario, QR codes serve you by allowing you to make the best decision possible when it comes to engaging your customers.
In this scenario, the QR code helps you make the best decision to engage your customer. You can invite your audience to take the next step once your direct mail has engaged them with specific information.
2. Using QR Code Marketing to Combine Offline and Online Experience:
Many businesses are aware of the benefits of organic search and the stages of the buyer’s journey. It could include their interactions with websites, landing pages, web or mobile applications, online commerce, and other online services.
A high-end direct mail campaign, as we often say, must blend offline and online user experience. QR code marketing can assist you add value to your campaign in this case. QR codes can also be used to bring users from direct mail to your website, speeding up the purchasing process.