Best Organic Search Marketing Campaigns Of 2022 To Learn From!

Big brands are usually a source of inspiration for all. Be it their inception stories, manufactuaring, and advertising strategies; everything inspires us. Today, we will discuss some popular ‘Organic Search Marketing Campaigns Strategies’. 

GUCCI 

Who doesn’t know the famous luxury items brand – Gucci? Though it is the products that ahave made GUCCI what it is today, it’s fantastic marketing strategy has also helped to gain fame – 

Powerful Advertisement – 

Gucci heavily focuses on enhancing brand awareness. For that, it relies on advertisements, banners, lookbooks, and social & print media. Once viewers are influenced, they tend to reach the brand through its official website.

Social Media Campaigns – 

They run campaigns on numerous social media handles – Facebook, Instagram, YouTube, Pinterest & Tumblr. The content on such social media handles includes an image and a piece of content to give viewers a brief description of the product, its manufacturing, prices, and most importantly – ‘How is their product different from others?’ Once the viewers have gained enough information from such campaigns, their knowledge buds want to have more. Consequently, they bring social media visitors to the website, increasing the number of organic traffic. 

Working on high volume and highly competitive keywords – 

Many SEO Toronto executives follow a common keyword filtration approach – High volume and Low competition. However, Gucci always stands apart in the queue, whether it is about the products or the marketing strategy. Thus, it follows an uncommon keyword filtration approach that works for it – High Volume and High competition. This approach calls for many challenges; however, Gucci doesn’t like anything easy. 

 

TITAN

All of us are fascinated by this luxury brand. Aren’t we? This brand has passed through the ages to become a luxury brand. In today’s times, whenever it is about watches, people have just one name in their head – ‘Titan’. It wouldn’t be wrong to say that Titan couldn’t have managed to make a special place in our hearts without the meticulously thought and exceptionally creative strategy. 

Social Media 

We might have noticed that Titan remains active on all the potential social media handles – Facebook, Instagram, Youtube, and Pinterest. Those who get impressed with particular models of watches visit the website through search engines, enhancing the amount of organic traffic. 

Emotional Attachment 

If we look at Titan’s advertisements 30 to 40 years back and today, we’ll find a similarity between them. Each of the advertisements has triggered some emotional attachment. Some ads are related to the bond between son and father, daughter and mother, sister and brother, and husband and wife. Such ads deliver a comprehensive and clear statement regarding the target audience.

Titan Stays In Trend 

No matter what era is going on, Titan loves to sell the products in trend. When girls liked bracelet watches mainly, Titan came in as an unforgettable watch brand. It offered watches of several categories keeping in mind each group’s tastes, likes, and dislikes. Because of this, it needed to work on essential keywords, as people already knew what they wanted to buy from Titan. So Titan merely worked on branded keywords. It is not required to compete with competitors to get its watches sold.

Blogs did much for Titan

One of the best things all marketers should learn from Titan is to write high-quality and emotionally powerful blogs. Despite successful video marketing efforts, Titan didn’t stop writing blogs for its targeted audience. It was one of the trendsetting moments.

 

MCDONALDS

This brand has been making the best use of digital marketing for years. Its main motive is to build awareness and generate demand in the market. The type of content created remains consistent with McDonald’s branding theme. MacDonalds’s marketing efforts tend to build credibility with its marketing efforts. Like it requests its customers to share pictures of food so that others can get an idea about the quality of food. Such marketing efforts usually reduce the need to work hard for organic marketing. 

 

TIM HORTONS

The marketing strategy of Tim Hortons is quite different from others. What they do is – Make people believe that their charges are highly reasonable. Their social media campaigns do wonders. This brand focuses on bringing positive changes to the website. If we look at the website, we’ll learn about the positive changes they are continually making to improve their web presence. 

 

What Have We Learned So Far? 

 

Social Media is King!

We’ve learned that a sound organic search marketing campaign is nothing without an effective social media strategy. We can bring the best amount of organic traffic through social media. 

 

Choose Highly Competitive Keywords!

SEO executives tend to choose high-volume and low-competition keywords. But the most successful brands usually don’t follow this strategy. They do not aim for the low competition keywords. Instead, their goal is to stand apart in the competitive league. 

 

Audience Engagement 

The main goal of an organic search marketing strategy should never be to bring traffic; rather, it should be to engage the traffic so that they can be convinced to buy products or hire services from you. 

 

Be Consistent 

You can’t do marketing based on mood. Marketing campaigns need to be consistent. One must prepare a proper schedule about which activities are supposed to be done at a particular time. 

 

Be With The Trend But Don’t Change Strategy Often!

It is definitely required to be on trend. But the marketing case studies of big brands state that we shouldn’t change the strategy often, or it will lead to chaos. Famous and big brands have been following the same marketing strategy for a long time and are coming out victorious with their efforts. 

 

Must Work On Branded Keyword 

Apart from highly competitive keywords, branded keywords must also be worked on, as some people don’t bother to research and explore different options. They know that you offer particular goods and services, and they want to buy them from you, no matter whether others have better products or services than you. 

 

Organize Contests And Offer Discounts Regularly

If you want your targeted audience to stay connected with you, you need to ensure that you are organizing contests and discounts for them regularly. It’ll trigger them to check your social media handle to find out if you are offering something new to them or not. 

 

Use Creative Graphics

When it is about images, you must use creative images, as all the big brands use creative graphics. Such imagery significantly impacts viewers’ minds, and they tend to get convinced to buy from you. 

 

Don’t Forget To Work On Your Blog Section. 

No matter which services you offer and how successful you are with your business, you always need to work on your blog section. Make sure to hire a professional content writer to write blogs for you. The blogs must add valuable information to the user’s knowledge bank. Also, blogs are supposed to be published regularly. 

 

Final Comments!

After analyzing the case studies of big brands, we have grabbed some of the most valuable points – Regular blog publishing, consistency in marketing efforts, daily special offers, and work on the website’s technical front.

Also Read: https://www.postingguru.com/what-are-the-best-google-ad-advice/