Create your own unique tea packaging wholesale

A compound annual growth rate (CAGR) of 6.75 percent for the tea packaging wholesale industry is projected. Statista predicts that by 2025, the market’s volume would have increased to more than 7,443mkg. Tea sellers, bearing this in mind, should improve in every way, most notably the aesthetics of their tea packaging wholesale. You’ll need excellent packaging that doesn’t leave your branding out if you want to stand out from the crowd and give adequate protection for your outstanding tea packaging wholesale leaves or items.

Pristine tea packaging wholesale Presentations

It’s vital to note that traditional paper tea packaging wholesale have long since been replaced by more modern alternatives. They don’t prevent insects from getting in, they don’t keep the smell in, and they don’t protect the paper bags. In addition, they are vulnerable to leaks, humidity, and outside contamination while being transported.

So, historically, custom printed tea packaging has always been packaged in plastic to prevent moisture damage. That’s not a good, eco-friendly solution to the problem. To that end, what methods can you recommend for enclosing and safeguarding tea packaging wholesale shipments?

Paper Tubes Made to Order

The use of custom paper tubes constructed from sustainable, environmentally-friendly recycled paper is a popular option nowadays. These containers are completely watertight and can be used in place of plastic when shipping liquids. They are more attractive on store shelves and work better at hiding any off-putting flavours or odours from the goods within.

Reusable and simple to reseal, paper tubes can be used multiple times. Customers will continue to use the paper tubes long after the tea has been consumed, bringing your brand to mind every time they reach for something to store in them.

Personalized Flat Pouches

Many high-quality tea suppliers, producers, and distributors also prefer stand-up bags. They’re an excellent illustration of how two distinct packing strategies can share the same advantages, such as low storage requirements, excellent protection from light, moisture, and insects, and reusability.

The benefits and drawbacks of using stand-up pouches or custom paper tubes as the principal packaging for your tea items come down to personal discretion.

Some Design Dos and Don’ts for Tea Containers

Most bespoke product boxes adhere to the same basic guidelines regardless of the type of packaging you choose. When creating your package, it is usual practise to include the following items on your checklist:

Straightforward perception. Your product ought to be easily identifiable to the consumer upon first sight.

Recognition. Your logo needs to be placed where it will be seen, but not so prominently that it will cover too much or too little of the available space. It also needs to stand out clearly against the packaging background.

Honesty and openness. In the same way that deceptive advertising is unacceptable, so is misrepresenting a product. Insist that the buyer fully understands the product before you sell it to them.

Try to set your product apart from the competition. Examine a dozen of your rivals’ packaging options. Don’t throw them out; instead, shelve them. Go around to several grocery stores and snap pictures of their shelving units. Create collages showcasing how each of your prospective packaging options might look when combined. To take this a step further, you could conduct a focus group test in which participants are shown two products but are not told which one is which. Redesign based on data analysis.

Consistency is key. Maintain your established tone if you have already achieved some measure of success and your brand is reasonably well-known in the industry you wish to break into. Any extreme course corrections could backfire and cause your audience to stop recognising you, defeating the purpose of your redesign in the process. Recycle your old logo and brand colours at the very least.

Market Knowledge

Do you compete with other high-end products, or do you fall somewhere in the middle? Find out what really matters to your customers. Luxury packaging, such as tin boxes and highly personalized paper tubes, may incur more costs and reduce margins, but this does not rule out the possibility of a positive return on investment (ROI).

Your solution will only work if it solves a problem for the people you’re trying to help. Find out if your target market consists of people who are looking for a high-end, luxurious experience, or if they are more interested in the product itself than in the process of buying it.

Surveying can be used for this purpose. Collecting contact information can be done either physically or digitally, depending on whether or not you already have an established internet user base. Reward customers for sharing their opinions on what kind of tea packaging wholesale they think best represents your business. Don’t forget to provide them a selection of pre-prepared responses to pick from.