Free Ways To Drive More Traffic To Your Content

We are going through a difficult time. Budget constraints may be considering reducing investment in content marketing amid layoffs. So what can you do for free to increase the traffic of your content? Here are the practical ways!

Maybe you had to cut your budget for work promotion. Maybe you never had such a budget from the very beginning. Maybe you wanted to see what you could do on your own before your paid promotional budget for each piece of work (blog, article, ebook, or video). Whatever the reason, you will need some anchors to help your audience reach your content. The content agency is one of them. You may be preparing content marketing, a corporate blog, or a digital magazine, but these are jobs that will be very difficult to stay on your own.

The work publishing process is a cycle of planning, creating, promoting, measuring, and optimizing results. If you want to play a role in increasing the traffic by working with your content agency, you can give the following options a chance.

Traffic planning

If you want your work to gain attention, think about how you can help people find it before you create it. At the planning stage, decide where and how you will get people to content. SEO is key here, but your overall plan should include some combination of SEO usage and social media promotion, email notifications, newsletters, and channels with followers. For search engines, successful content means meeting the searchers’ information needs.

Purpose of search

One of the most important steps in the planning phase is to put yourself in the shoes of your target audience. What questions do they have about the topic you plan to address? How do they phrase questions? What type of content are they looking for (informational, theoretical, or navigational)? Search intent optimization is about giving the best response, exactly what your audience needs. In other words, it’s about meeting your customers’ immediate needs and winning their hearts.

To bring this idea to life, brainstorm with your content creation team for a few minutes on questions you think people have in mind. Instead, you can catch clues by looking at the Google search results for your planned content. Namely:

Visual cues

For example, let’s say we search for the word “weed” on Google. The video results on the first search page show people doing the “weed” search to find out if and how to beat it.

When we go down the page, the question of how to remove the results of consumption of grass as food takes place.

Configuring content

Remember that all these efforts aim to drive traffic to your site by Healthcare SEO Agency. So yes, you need people to click on your content from the SERPs (the list of results when you type the keyword in a search engine). But if your content doesn’t rank well, your chances of getting people to click will drop.

A backlink (link to a website from another website) is an important ranking factor. One of the best ways is to run and plan content around original research. Another way to create content for backlink success is to include interviews with experts in the field. This helps make your post credible and almost guarantees that the post will be shared. People who know you and think positively about you are also more likely to share your content. You can organically interact with writers, editors, social media influencers, and important names in the industry to follow your work.

Optimizing your content for search

You should apply the research you have done in the planning stage to your content in the best way. Include key terms, phrases, and questions in each of these elements:

URL
Page title
Cuff
Titles
Photo or video captions
Video titles

Link to relevant and top-performing posts

You can direct traffic from one post on your site to another via internal linking. Readers will stay on your site to read, listen or watch relevant content. The simplest way to do this is to link sentences from a post to another piece of content that will help the reader learn more.

Another way to do this is to add a section like “You can also check out” to your content page and present your content with good traffic to your audience. These more visible headlines and links provide a clearer framework for what to expect when they click on the content.

On the other hand, look for high-traffic pages related to the work you create on your site. You can write a reminder to yourself or ask your content agency to add a link to new work from this high-traffic page.

Update high traffic site pages

It’s wise to include links from your newer posts to your older, high-performing content. Placing posts on these site pages helps guide people who discover the site via the navigation menu. Thus, they can access new updates on the subject. This approach also works for video. Place it on a high-traffic page if you want people to watch something. Your most-watched videos should appear on your most-trafficked pages.

Promotion time

The planning and creation phases are important for your content to drive traffic. However, publishing content doesn’t mean you’re done. Now is the time to call your email subscribers, social channels, digital content agency, colleagues, and contributors to support!

If you’ve worked on building a subscriber list, you have an audience waiting to be invited to view your work. Prepare an effective headline, an effective visual, and an effective promotion, and send your brand new work to your audience. Some companies and content agencies send an email to content writers about a week before they are published. Thus, the author can review the content before it is published, make last-minute corrections, and promote the content on or after publication.

After the content is published, you should focus on its promotion.

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Interaction matters a lot

If you’ve quoted people, let them know it’s life and include a prewritten tweet or another social post to make it easier to share. In this regard, a little-known promotion method is to use the link in your emails instead of a signature. The people you send an email to can browse your work by clicking the link at the bottom of your email.

Sharing work is not the same as clicking it. Your teammates, people around you, or people you quote can promote your work on their accounts, but that doesn’t necessarily mean they’ll click on it. You have to be assertive and directive to capture this audience with their social media circles. Want them to click the link to read more? Ask them for this. You can add instructions such as “Learn more,” “See more,” and “Click to continue.” This is especially important for sites like Instagram, which is difficult to click. If you have 10 thousand followers, you can use the swipe-up feature in your stories. If you don’t have 10k followers, you can still use Instagram facilities to drive traffic to your work.

Including interesting details and an effective image in your post are also steps to increase your chances. You can post on social media with fun gifs or an introduction to the most interesting part of your content.

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