To increase performance on your account

With more than 400 million users, Pinterest is a platform that we must take into account in our digital marketing strategies. Its growth increases exponentially every year and more and more companies are making use of it to increase their visibility and organic traffic to the web and profiles on other social networks. That is why I share 9 marketing strategies on Pinterest to improve your visibility and the growth of your brand.

To say that Pinterest is a social network is an understatement. Pinterest is a search engine, a platform where users go to find answers or solutions to their problems and these are offered to them in a visual way. Whether you sell physical products or offer a service, Pinterest is the perfect platform to market them. Therefore, the best way to grow your brand on Pinterest is to find a balance between intelligent use of SEO and the creation of useful, emotional and inspiring content that satisfies the searcher’s intent.

In the last year, Pinterest has implemented changes in its algorithm, so it is an obligation that you know about those changes. Don’t worry I’ll tell you all here. And don’t forget about rich pins, they are a great help when it comes to managing your Pinterest account to achieve conversions.

9 Pinterest Marketing Strategies for Businesses

1. – SEO IS THE BEST. PAY ATTENTION TO KEYWORDS

SEO is essential. For me it is the No. 1 strategy to consider and the main reason is the quality that Pinterest has as a search engine. The results will only be as good as the keywords you use to title and describe the Pins. Therefore, if you want to obtain satisfactory results in the management of your Pinterest account, pay attention to the keywords both in the title and in the descriptions of the Pins. My recommendation: use the Pinterest search engine to find out what pinners are looking for. Also check Descargar Videos De Pinterest

– CLAIM YOUR WEBSITE

It is a rule that you must have your website for your Pinterest strategy, but it is not enough. Pinterest recommends that you claim and verify your website. Doing so allows you to access analytics and see in detail which Pins are performing, the demographics of users consuming your content, and other useful statistics.

In addition, when claiming your website, the Pinterest algorithm takes it into account. Being certain that this content is yours, it will be a priority when it is displayed, otherwise your content may be left behind.

– CREATE SEVERAL PINS FOR THE SAME ARTICLE

And you will ask yourself, why should I create several pins for the same article if I could use the same one? The reasons are various and all are important. With the changes in the Pinterest algorithm in 2020, we must create pins in different formats, which increases the possibility of our content being shown because the algorithm will show what the user consumes the most. You can also check which format works best for you and try different keywords and hashtags, which will allow you to reach a wider audience.

– INVEST IN HIGH-QUALITY IMAGES

Remember what I mentioned before about the visual nature of Pinterest? I am sure that my insistence has not been in vain and you already know that Pinterest gives relevance to the image over the word, so it is necessary to invest in quality images that represent your brand. If you use low quality images, be sure that this will affect the number of clicks you get. In addition to quality, pins must meet the ideal size, which on Pinterest is 2:3. In addition, beautiful pins that you like and inspire you will surely like and inspire your audience.

– KEEP FRESH CONTENT FLOWING THROUGH YOUR BOARDS

Pinterest bets heavily on content creators and this is why consistency and fresh content are half the game to mastering Pinterest. They want you to upload more content and are willing to reward you for it. What is Pinterest looking for with it? That you generate relevant content that inspires your community. In addition, the ideal is to publish at least 10 to 20 daily pins. Does the number scare you? Don’t worry, you don’t have to get 10 articles out of your blog a day. Pinterest allows you to post multiple pins from the same link.

The important thing to fulfill this strategy is that you keep up to date with the interests of your community and that you continually generate content to satisfy this need.

– MAKE USE OF THE TRIBES

Tribes are group boards where we can post our content and share it with other accounts that have the same interests. It is one of the easy ways to gain visibility. There are really powerful tribes that can boost your reach by saving and repinning your content. So locate, according to your niche, those tribes where you feel your brand is related and join.

– AUTOMATE YOUR CONTENT

Technology exists so that we can make use of it and we have many tools that allow us to do our work in a simple and efficient way, which is ultimately what we all want. In my case, Tailwind is my right hand, it is the tool that I use and that allows me to take care of my account and those of my clients. It allows you to schedule the content of a week or even months. It is my favorite, without a doubt and in a previous post I taught you how to use it. Of course, although it is my favorite, it is not the only one. There are others like Everpost or Hellosociety. Get the tool that best suits you and use it.

– TAKE CARE OF YOUR COMMUNITY

It seems little and you may think that this strategy applies more to Instagram, but it is important to keep in touch with your community. I share two very simple but significant reasons: First, being aware of the behavior of the pinners will give you valuable information about their preferences and their behavior with respect to your content. Second, if a person comments they want to have a response. If they feel cared for and appreciated, they will surely be a loyal consumer of your brand and everything you offer them. It’s time well spent, I guarantee.

– MONITOR THE PERFORMANCE

And I close with this recommendation, which, like the first one, is present in almost all my articles. Analytics are there to be taken into account. It is important that we monitor user behavior towards our content. The analytics on Pinterest are so complete that you can even determine the time when your content is best received, they are the tangible part of your business, there you will find the results, do not neglect them.

I assure you that if you apply these marketing strategies for Pinterest in the management of your account, you will see fast and sustainable results. Pinterest continues to be one of the strongest platforms for boosting your brand.