Pyramids Of Needs In Social Media Marketing

How much importance have social media reached in everyday life? Can they now be considered fundamental? And why are they so successful? The Internet is now considered a primary asset, for some essential. We use it in various ways according to our needs, for work, for leisure, to inform us about what is happening in the world or about something we like, to make purchases and so on. You can get in touch with Best Social Media Marketing Agency in Washington

What is all this success due to?

Through social media we are able to satisfy many human needs. In 1954, the American psychologist Abraham Maslow formulated the theory. That the motivations that guide human behavior are linked to five basic needs that the human mind needs. Maslow ordered these needs hierarchically, putting at the base those essential for survival and at the top the intangible ones.

This model is called Maslow’s Pyramid. Normally at the basis of we find physiological needs, such as hunger and thirst, sleep and sex, that is, the needs related to survival and the instinct for self-preservation. On the upper step we find those of security such as the need for protection. To have a family, a job. The next levels are those related to sociability and the ego. Needs to belong, or the need to love and be loved and be part of a group, the needs of esteem. Or to be approved by other people, and finally the needs of self-fulfillment: occupying a satisfactory role in society, realizing oneself and one’s expectations.

At what level of the scale have social media (and smartphones) crept into our needs?

Nowadays the smartphone is used to do almost everything: for work, leisure and for information. 98% of users access social networks from mobile phones.  More than 7 out of 10 people always hold their smartphone in their hand. So much so that they never leave it and do all the actions with the remaining free hand. The English psychoanalyst develops this intuition. Points out that even in the past the hands never stood still.

Needs change and with them the solutions for their satisfaction

• Security needs: security is no longer just a cave.In which to find shelter or a roof over your head and today IT security is also important. Antivirus software, secure passwords and data protection. There are several tools that protect the information of our accounts, the security that no sensitive data is leaked means that you can browse in peace.
• Needs of belonging:by nature, people are led to seek the acceptance of others, to belong to a group. On social networks you look for friendships and relationships with other people Then think about mailing lists, groups on social networks, online forums.
• Needs of esteem:relating to a group is not enough, we also need to feel appreciated and involved in it. Much of the relationships evolve in the online communities of the various social networks, any shared content is seen by many people. The need for recognition translates into that brief rush of serotonin received with each new notification of a “like” or comment.
• Self-fulfillment needs:becoming “influential” in a given topic. That is, having an audience, a target for which you are the reference point. Not necessarily in the world of fashion or entertainment, the niches on social networks are endless.