Top actionable strategies to turn your site into visitor-magnet

SEO plays a vital role in determining and improving g the conversion potential of your website. It consists of 2 parts on-page SEO and off-page SEO. Off-page SEO is heavily emphasized but on-page SEO is equally important.In this post you will learn about some ways to improve site ranking using both of them:

Align navigation structure with user intent

Make sure that your site’s navigation structure perfectly aligns with the user’s intent. It should actively helps him to achieve his primary objectives as quickly and efficiently as possible. Let’s take an example of a fashion eCommerce store.

Your visitors’ have three primary objectives. Filter the clothes by specifications like type, color, size and design.  Secondly to get a quickly scannable list of desired clothes that can easily be manipulated as per the viewing preference like sorting the results based on price, best sellers, etc.. Thirdly- to pick the desired cloth and buy it online with an intuitive frictionless experience. Understanding these points will help you to interpret them in terms of design, process, and steps. As a result you can match the visitors’ intent. Based on the same you can optimize the design to offer the best user experience and encourage them to buy your products.

 

Offer highly informative data in a pleasing format

Offering the best informative material in an interesting format is not a post-internet strategy of marketing. Even during pre-internet days there were sharp, smart salespeople. Remember how they used to impress you with the short, informative pitch in an interesting format? How did they compelled you to buy the product you didn’t even know about? In this digital age, you can localize that strategy to align with effective online communication. So, producing high-quality crisp material with just the right volume of information and an impressive presentation is your best strategy to drive more conversions.

 

Use competitor analysis for better content creation

You are most probably aware about the benefits of a good content strategy like better visitor retention, higher traffic and improved chances of conversion. You can make this strategy even better with the help of competitor analysis. Start by identifying the point to which a specific topic or product-related information has been covered by your competitors.

Based on that plan a strategy on how you carry ahead the journey from the point where your competitors stopped. How will you add more value and improve deliverables for your targeted audiences? Is there any way you can contextually mention your USP while doing so? Can you find a strong anchor in that advanced journey that will convince customers to prefer your products or service over your competitors? A thorough study of their content strategy and jotting down the untouched aspects will help you formulate and organize your strategy in a better way to ensure higher potential and a positive RoI on your efforts.

Tell readers about benefits

Readers prefer the material that delivers tangible benefits and creates solid value for them. It is also helpful to understand how you will present the content with a slightly different approach and enriched value for the readers. You should also have a clear strategy on how to give a quick hint to the readers about the exclusive value they get by reading your content and how will it benefit them in the real life. So talking clearly about the potential benefits of reading your blog posts also encourage readers to engage better with your content.

Conclusion

Your website is the platform to showcase your products and services and emphasize your USPs. However, for that you need to work on a wise SEO strategy to make sure that your website does have the ability to attract people and engage them for longer. In this post we mentioned some such strategies that will turn your website into a traffic magnet.